Unfortunately for me, one of my star performers was poached, so I have an open seat to fill. The job posting went up late last week. I really feel for those you who are searching for a position right now. I can't believe the number of applications I received in …
18
Tuesday
November, 2025
Tip from a VP who's actually hiring right now.
tiktok vs instagram for marketing in 2025
I've been running campaigns on both platforms for a while now, and I'm curious about everyone's experience with audience behavior differences. Here's what I havee noticed (and I would love to hear if you're seeing the same):
TikTok audience seems to:
- Respond better to raw, unpolished content
- Have higher tolerance …
Stuck in Digital Marketing - how can I transition?
I’ve been working in digital marketing for a tech company in the insurance space, but more and more I’m missing being creative.
Early in my career I worked primarily on brand strategy, combining integrated marketing and graphic design for (in my opinion) pretty fun roles.
Fast forward 8 years later …
Are these concept ideas good?
I'm currently experimenting with concept ideas like having some vague thoughts. How do you find these?
1) Coke
Static/Short video - Ice Cube Mirror
Visual -
Close-up of an ice cube. Inside it, faint distorted reflection of a smiling face.
Pour coke and the reflection becomes clear.
Copy : Find …
How Clarify Turned LinkedIn Into Their #1 Lead Machine
Everyone overcomplicates LinkedIn...
You’re sitting on a platform full of buyers and treating it like a recycling bin for blog links.
Clarify did the opposite.. They actually showed up like humans, and LinkedIn became their #1 lead source in half a year. Not because of hacks, but because they respected …
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