Read issue #1 of Daily Digest, by Mailbrew Team.
24
Friday May, 2024
Client Mistakenly Left Name Template in Mass Email - What's the worst that could happen?

Client sent an email to their entire 12,000 user email list with all the default macros still there 😔. i.e. Dear [Your Name] Even the footer has the macros still there for [Name, Position]. What's the worst that could happen now? We lose brand trust? Would people be upset? In your opinion what do you even do at this point?

What’s better than SEMRUSH?

We use SEMrush for SEO optimization but I’m not a huge fan. For the most part, it just tells me to plug in certain keywords to improve my score. Most of the time the keywords aren’t even the correct industry terms. I want to ask my job to switch subscriptions to something that will provide more in-depth recommendations. Any suggestions? TIA.

How many of you use statistical analysis in your job?

For me it’s most commonly taking an A/B test and plugging the result into an online widget to see if it’s reached statistical significance. But things like - Regression Analysis - Cluster Analysis - Conjoint Analysis - Time Series Analysis - Factor Analysis - Market Basket Analysis Do any of you use these? For those who aren’t familiar, Here’s some examples: 1. A/B Testing (Split Testing) - Example: Testing two different email subject lines to determine which one has a higher open rate. 2. Regression Analysis - Example: Analyzing how different factors like price, advertising spend, and seasonality affect sales volume. 3. Cluster Analysis - Example: Segmenting customers based on purchasing behavior and demographics to tailor marketing efforts to specific segments. 4. Conjoint Analysis - Example: Determining which features of a new product are most important to potential customers. 5. Time Series Analysis - Example: Forecasting future sales based on historical sales data. 6. Factor Analysis - Example: Identifying underlying factors that influence consumer satisfaction with a product. 7. Market Basket Analysis - Example: Discovering that customers who buy bread are also likely to buy butter. A/B testing is often considered the most universally effective approach. This is because it directly tests the impact of changes on performance metrics. It’s best when used iteratively. My problem with A/B testing 1. is it doesn’t necessarily give meaningful long term insights. 2. When on thing works, often you don’t know why. 3. A success in an A/B test often not transferable. E.g. we changed the CTA button shape on one page and it increased conv. rate 5%. So we then changed the shape of it on a bunch of other pages and the conv. rate dropped or stayed flat. It only ever worked on that one page. Curious if people have seen any real success using these other methods to inform their marketing

Solo marketers: what are you getting paid?

I've always worked solo marketing and I feel like it operates a bit different than more specialized marketing roles in larger companies. I have my first performance review for this company coming up in September. I work in a rich area I can't afford to live near, and the company is a nonprofit (for reference). I currently make $50k which is well under what google says the average for a "marketing specialist" is in the area. Should I ask for more in the performance review? (For further context yes I have performed very well this year, and for further context this is the first marketing specific person they've had on their team). What's normal for solo? And for what industries?

Are there ever definitives in marketing?

Over the past six months, I’ve been realizing that marketing may not be for me and the way my brain operates. It feels like we are constantly trying new things and nothing is ever consistent. I think that my personality type maybe needs something that’s more consistent and definitive. I love problem solving but I want that answer or solution to stay the same for a while lol. Are there any areas of marketing that are like this or is it all pretty much built on trial and error? Or at least something where I wouldn’t need to come up with new solutions constantly? I appreciate any insight and hope this doesn’t sound snarky!

What separates good marketers from bad ones?

I been seeing a lot of conversations about how there are so many bad marketers out there so curious to see what separates the good and bad. Also how you believe someone becomes a good marketer?

Marketing exec who doesn't ... do strategy? Help?

TL;DR: I started a new job where it seems my boss's only job is apparently formatting Powerpoint and leaves all strategy/thought to me. ____________________________________ Hey all-- I joined this new company recently and I'm kind of baffled by the entire experience. Curious if anyone's ever experienced the same/how you got through it? I got put under this director who has worked with the CEO for decades (plural) and, as far as I can tell, doesn't do anything strategic. For context: an entry-level marketing associate already reported to them and I have about 10 years experience. Like to the best of my ability, this is what I gather this director's primary responsibilities are: Formatting powerpoint slides (not creating the content) Coordinating the scheduling of meetings for other execs with clients Managing the company email queue (one email/week) Coordinating occasional event sponsorships (\~3 per year) I just come away from team discussions scratching my head because they spend so much time focusing on unimportant things and not doing anything at all impactful (ex: designing a new social media banner every three months, and making that a top priority when we have 25 followers). There are no goals for the team or the individual members. There's no long-term planning. There's no lead generation happening. There's only powerpoint. And even then, I'm just kind of baffled because we'll sit in meetings to prep for a presentation, and I'm the only one contributing actual content to the deck. For example, this morning, they blocked off three hours for a team meeting about an upcoming campaign. After about an hour of brainstorming, I had 32 solid ideas for campaign themes/taglines. The director and associate each contributed ...zero. When I showed my ideas and they didn't have any (which, like, what were you doing for the past hour?), I thought at least we were going to brainstorm more based off of my initial set of ideas. Nope. They copied the list I put together directly into the deck. No edits, no additions. I then narrowed down to four top campaign options, and spent an hour writing up the thought process/strategy on each. Did they contribute to that either? No. But we presented to the CEO as a team. It's just frustrating because clearly the CEO feels the team is not strategic enough. He's given angry feedback to the other two members several times that "marketing requires thinking." But it's like the other two people in the room weren't in the same meeting when we got that feedback. Nothing changes, despite my nudging and guidance. Anyway, sorry for the rant/vent. It's been a frustrating day. Anyone understand this or have a similar experience?

Anyone switch from agency to in-house?

I do Paid Search in a marketing agency. I just quit because I'm completely burned out. I got 5 years experience. I'm looking to switch to the client side, where I can manage an agency partner that handles the day-to-day work while I focus on strategy. I'm sick of agency jobs burning me out. I have a few questions: 1. How would I go about transitioning to the client side in marketing? 2. Which specific job titles should I apply for? Would "Growth Marketing Manager" be appropriate?

Where do you stay up to date with marketing news and trends?

I regularly check sites like SocialMediaToday or Search Engine Journal but I wonder if there are other places I should look to for news and trends. Do you guys have a favourite marketing/SEO/social media newsletter that writes about news and trends? Or a blog like the two I mentioned? Would love to get some recommendations.

Twitter, RSS, YouTube, Newsletters, Weather, Calendar, ...

You can customize this digest to include all the sites and sources you want.