Read issue #1 of Daily Digest, by Mailbrew Team.
4
Wednesday November, 2026
BFCM is basically a margin stress test disguised as a shopping event

BFCM has this funny way of making the business look incredible for like 4 days

orders up

AOV up

revenue screenshot looks amazing

meanwhile traffic costs more, you’re discounting harder, boxes are heavier and the 3PL is charging you to pick 4 things instead of 1

…
Is my accountant ripping me off? Any recommendations?

My current accountant has been charging me £250 a month, £300 including VAT. They are useful in providing me advice and i guess they are getting the job done, but i feel like i may be paying more than necessary, especially now that im mostly finished with the initial setup …

copywriting with ai or still training?

Hi all, will make pretty short and sweet.

I'm one of those folk that just stand paralysed on certain aspects which I think comes back to wanting to maximise the finite amount of budget I have. Main struggle right now is realising copywriting is what is make or break.

…
Shipping to EU & US from AU as a small business - how?

Hi everyone!

I run a small business, shipping from Australia via a 3PL and have previously shipped worldwide. After the tariffs and uncertainty came into place in the US, we paused deliveries to there. Now, with the new packaging requirements and extra fees for shipping to the EU, we’re …

Confused about where to start and which business model to choose

I’m currently 20 years old from germany and would like to get started in the e-commerce space. I’m a complete beginner, currently still a student, with around €2,000 in available capital that I’ve saved up.

I want to start doing something and learning along the way, with the goal …

Do you offer free returns or charge for them?

A $9 return label on a $45 order costs $1.80 per order sold when 20% come back, before handling or any item that can’t be resold.

Some stores keep returns free, others charge a flat fee or take the label cost out of the refund.

Which do you …

Chinese suppliers and FDA

Hi everyone,

I'm planning to launch a private-label dietary supplement brand (softgels, sold online to US customers) and I've been talking to several manufacturers in China through Alibaba. Most of them say they are "cGMP / FDA registered" and send PDFs, but I don't know how much I can …

Large Package Shipping

Hello, would really appreciate some help on my situation. I am currently doing 3-5000 a week on UPS spend, and have been for the past year. My UPS rep gave us these rates when we were at 1-1200 in volume, and is still not trying to drop further. Fedex wants …

Tested four abandoned cart email sequence cadences. The fastest opener won until I added a holdout

I ran four abandoned cart cadences on the same store over a couple months, rotating them weekly so a slow week didn't keep landing on the same variant.

1hr 15m / 24hr / 72hr
4hr / 24hr / 48hr, last one product recs instead of a discount
24hr, single …

Is it Solving a Pain Point or just Luck?

Decided to do some lite research surrounding e-commerce, product categories, and exploring the common given advice of “solving a pain point” vs luck for success.

I’ve been going a little bananas with my own stores as sales have fluctuated and stores with products that I believed would fail have …

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