I run a swimwear brand (premium about 100$ a set), and I’ve been trying to do marketing myself: I’ve constantly tried FB & Google ads (cac crazy high, tested endless creatives, burned thousands of dollars) with no luck. Organic posting doesn’t bring in sales either.
The only thing that’s worked …
7
Wednesday
October, 2026
Marketing help - swimwear brand
Forecasting with AI?
How are you guys making decisions about how much discount to put on products, how do you plan supply / item velocity, how do you decide about your marketing spend and mix?
At my previous employer we had data scientists for this, now that I started my own business I …
I built a public database of EU GARAN durability labels. Shops add one line of code and the correct label shows up per product, by brand, model and country. Free.
From 27 September 2026 every seller in the EU has to display a harmonised notice about the 2-year legal guarantee (Regulation 2025/1960), and producers offering guarantees longer than 2 years get the new "GARAN" durability label.
The annoying part for a shop: you'd have to find each manufacturer's guarantee, make …
Getting traffic to my clothing brand but almost nobody adds to cart — what am I missing?
I run an apparel brand estrah.com and I’m trying to figure out whether I have a product problem, a positioning problem, or a PDP problem.
We sell heavyweight oversized organic-cotton tees for $29.99 with US shipping included.
I recently ran some Meta traffic and the frustrating part is that …
How do you turn marketplace customers into customers on your own website without breaking rules?
I sell on Amazon, eBay, Etsy and a few other 3rd party platforms but I also have my own website.
Im trying to figure out how people actually get some of those customers to eventually shop on there own website instead.
And yes I already know the platforms have rules …
Do you consider the two big A's competitors this Q4?
(I don't want to mention their names for fear of the robomods) but "A"nemy #1 is gearing up to offer same-day delivery on *some* orders via USPS to steal your impatient customers and "A"nemy #2 is creating a "VIP club" (aka loyalty program) to steal your most insecure customers.
Do …
Which cookie consent plugin would you recommend for a WordPress online store?
I run a WordPress store and only started thinking about cookie stuff after my hosting company gave me a heads-up about GDPR. Honestly, I didn’t realize just how many cookies were firing off in the background until I actually sat down to take a look. Had Google Analytics, that Facebook …
Price-checked 18 small online stores against their competitors. Most were too cheap and too expensive at the same time.
I've been comparing small independent stores' prices against other shops selling the same items for a few months (disclosure at the end). A few things that surprised me and might be useful:
- Almost nobody is "the expensive one" or "the cheap one". 13 of 18 stores were being undercut on …
What helped you get consistent sales as a startup?
Hi all, I'm running a small online startup brand in strapless lingerie for about 6 months now. Sales are very inconsistent and I find it hard to attract customers in a profitable way (without burning through cash in META or GOOGLE ads). I wanted to hear from you what you …
69 percent of buyers in group discount campaigns were strangers to the person who opened the deal
I was analyzing data from a dashcam brand that had run group discount campaigns where one buyer opens a public deal and strangers can join to unlock the tier.
We assumed most joiners would be the buyer's friends or family. We were wrong.
Across 26 completed campaigns, 84 total buyers, …
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